It's easy to
improve your website rankings in Google search engines in a short time if you
really want to follow these WordPress SEO guidelines. In
this article I will introduce an effective method to optimize your website in
search engines and get a higher position in search results.
SEO
(Search Engine Optimization) is an important part in promoting websites in
order to have a better ranking in search results and improve ranking on Google.
It's easy to improve your website rankings in Google search engine in a short
time if you follow the WordPress SEO guidelines this. In
this article I will introduce an effective method to optimize your website in
search engines and get a higher position in search results.
SEO
(Search Engine Optimization) is an important part in promoting websites to rank
better in search results and improve rankings on Google.
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| Increase SEO Wordpress |
1.
Fix the speed of your WordPress site
Site
speed is important because many reasons people will tend to go if a site takes
longer when opened and Google does suggest to improve the speed of the website.
To
test and check website speed, you can use tools like Pingdom. If
the speed of your website is very slow you can try to optimize with some easy
ways below:
a. Use one of the popular
caching plugins.
b. Compress
and reload large image files on your site.
c. Use
a good hosting service like Bluehost or SiteGround
Once
you've done the above steps, please check your site's speed at Pingdom - you
should see a significant improvement!
2.
Optimize your WordPress site for mobile
Mobile
has long overtaken the desktop in the number of users in browsing. And
mobile users will always increase considering now the smartphone has evolved
into a really sophisticated and easy tool to browse.
And
the search engine giant Google knows it so they better value mobile-friendly
sites with better rankings.
To
have a WordPress friendly site for mobile is very easy, please use WordPress
responsive theme, you can search for responsive WordPress theme here. And
for maximum results you can change your WordPress site to AMP (Accelerated
Mobile Pages) version with WordPress AMP or AMP for WordPress plugin.
3.
Optimize Title and Description
The
title is the first thing that tells people what content on the page will be
displayed. And
search engines also feature more prominent titles than descriptions. So
try to create an interesting title that represents the content of your article.
And
do not forget to include the keywords you shoot in the title.
After
the title you need to optimize is the description of the content. Please
make a short description of 150 to 160 words to represent the contents of your
article. This
description is also displayed in search engine results as well as titles, by
making the content of an engaging description and containing keywords will
improve your WordPress site ranking for Google search results.
You
can use SEO plugins like All in One or SEO by Yoast to help you add space to
optimize the titles and descriptions of each of your posts. Both
plugins also provide a preview of how your title and description are displayed
in search engines.
4.
Optimize Permalinks or URLs
Permalinks
or URLs that people can read better than those with complex characters, as well
as search engines prefer easy-to-read URLs. So
make sure the permalink settings on your WordPress site are correct. Because
by default, the WordPress URL structure looks like
https://www.centerklik.com/?p=13, and it is a bad example for search engines
because it is not SEO friendly.
As
in point 3 that URLs are also displayed in search engine results, create
easy-to-read URLs or match titles that also contain keywords.
To
optimize permalinks in WordPress, please go to Settings menu> Permalinks and
select "Post name" or you can read more complete article about
Permalink WordPress below.
5. Focus on
Keywords
Keyword
or Keyphrase is a word or phrase that reflects the post. In
general, posts can get good results when visitors search for relevant phrases
with keywords on the Internet, and large sites tend to have some search traffic
coming from keywords.
Once
you have selected the right keywords for your post, you should consider keyword
density. If the
keyword density is too small, search engines can not identify the words are
keywords, however, if the keyword density is too large, search engines will
consider that it is spam. So,
try to embed the keyword with a normal amount in the post and make the keyword
enter in some paragraph naturally.
6.
Create quality and long content
New
blogs really need to create really quality content with extensive content. Try
to create an article with a complete explanation to compete with articles from
other blogs that have been old. It's
been proven that long articles get good rankings in search results compared to
articles that are too short.
The
ideal long content is over 800 words. If
you can always create an article above 1000 words then it will be very good for
the competition. And
do not forget to organize your content with good writing settings by utilizing
the h1, h2, and h3 format heading.
7.
Fill Alt text on all your images
Google
Image or Google's image search accounted for about 10% more than all Google
search traffic. Adding
alt text to all images will bring some visitors through image search on Google
and this will be an important factor in improving your site's ranking.
In
addition, Google also uses alt text to determine the topic of a page, so it can
help improve the ranking of non-image search.
To
add a description on alt text is very easy, when you will add an image and
choose one of the images in the WordPress library it will show up a column to
the right that contains alt text.
8.
Make sure the site structure is correct and add internal links
Navigating
your site is very important for SEO. Google
gives the highest ranking authority to the destination page by navigating the
main menu of your website, as they are linked from the bottom for every page on
your site. Make
sure your navigation is clean, and do not connect too many of your main
navigation to multiple pages, just some of the most important ones.
Additionally
adding internal links to important pages will take visitors to other relevant
pages and make visitors linger on your site. This
way it will also improve your WordPress site ranking in search engines.
And
that's some important points you need to do for your WordPress website or blog.
Follow
all the ways above correctly so that your WordPress site rankings are in a good
place and can compete with other blogs. Hopefully this
article useful and good luck.